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Pladis Biscuits Review 2016

Task

The creation and launch of United Biscuits – now renamed Pladis - first annual Biscuits Review and Category Vision for 2016.

Approach

Demonstrate the status and importance of United Biscuits by publishing key industry research. Illustrate the strength, depth and potential for the £2.5 billion biscuits category to double its value and presence within the snacking market by 2020 and the opportunity to drive total biscuit category growth by up to £88 million in the next five years.

Impact

The campaign achieved significant coverage across all key media supporting United Biscuits’ current advice platform Better Biscuits, Better Business, with a specific focus on driving availability and visibility of the UK’s favourite biscuit products across the Convenience channel.