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Pladis Biscuits Review 2016


The creation and launch of United Biscuits – now renamed Pladis - first annual Biscuits Review and Category Vision for 2016.


Demonstrate the status and importance of United Biscuits by publishing key industry research. Illustrate the strength, depth and potential for the £2.5 billion biscuits category to double its value and presence within the snacking market by 2020 and the opportunity to drive total biscuit category growth by up to £88 million in the next five years.


The campaign achieved significant coverage across all key media supporting United Biscuits’ current advice platform Better Biscuits, Better Business, with a specific focus on driving availability and visibility of the UK’s favourite biscuit products across the Convenience channel.