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Block'em

Task

Launch the UK’s first anti-bullying app.


Approach

Partner with the NSPCC and highlight the founder, Helen Perry’s ‘housewife-to-app-creator’ story.

Research was also commissioned to coincide with the first day of the app going on sale and provided data to substantiate the need for the app. Interviews were secured with Helen Perry on the day of launch including a 3min feature on Sky 1’s Sunrise with Eamonn Holmes and Netmums.


Impact

239 pieces of coverage including 8 quality nationals and 2 TV on the day of launch. A total reach of 300m and more than 3 OTS per target consumer.