Raise awareness of the Carte Blanche Greetings range of cards including Violent Veg and Whispering Trees outside the usual calendar occasions
Research was commissioned to look into how and how often people say thank you nowadays. Additional work was done with experts looking into what your choice of card says about you and your relationships. Newsworthy angles were identified including the fact that ‘Cheers’ was the number one way of saying ‘Thanks’ and the corresponding quote from CBG focused on communicating that, whatever the words, it’s the thought that counts and you can’t beat surprising someone with a card in the post!
Over 70m people were reached via editorial coverage which appeared in 31 nationals and the front page of The Daily Telegraph.