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Carun Pharmacy

great print coverage

great print coverage

Carun featured on itv

Carun featured on itv

Task

Launch Carun Pharmacy to the UK by driving buzz, awareness and trial of Carun’s unique cannabis powered products in key media and social channels. Support the opening of the first cannabis pharmacy in the UK with local, regional and national media liaison.

Approach

The launch included press releases and a product drop to introduce the media to Carun’s core product range and was followed up by detailed one to ones outlining the physiological effects and benefits of cannabis extract. The website was re-launched to suit the UK audience and social media channels were launched, managed and updated with relevant content daily.

Impact

Over 20 pieces of coverage were achieved across broadcast, national print and online media. Highlights included ITV’s This Morning, Daily Mail, YOU (Mail on Sunday) and Metro reaching a total circulation of over 400 million. In the first month Carun’s Twitter channel gained over 1,000 followers.