Educate female wine-lovers about the Hardys Stamp of Australia range.
We linked with Pink Ribbon breast cancer charity to run the biggest ever Women Only Wine tasting hosted by Jilly Goolden and Jo Brand. Underwritten by Hardys and held at Vinopolis in London, the event was ticketed and sold out in two days driven only by media relations and classified advertising. Profits from tickets and a percentage of wine sales were donated to the charity. Media interest in the event was high with pre-publicity and 20 journalists attending on the night.
Media relations for the event resulted in an audience reach of 44m with 70 pieces of coverage in national and regional media. During the three months following the event sales, of Hardys Stamp of Australia increased by 15% with PR as the only marketing support.