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Koko Kanu

Koko Kanu divine cocktails

Koko Kanu divine cocktails

Koko Kanu in the Daily Mail

Koko Kanu in the Daily Mail

Task

Build awareness of Koko Kanu as the No 1 quantity coconut rum, communicate the brands assets and give consumer and trade a reason to trial and engage.

Approach

The launch included a media outreach and a partnership with jeweller Alex Monroe and Grazia Magazine to create positive and relevant brand association. Koko Kanu was the drinks sponsor for events in the run up to Fashion week and provided stock in return for branding and social media awareness. A website, Facebook and Twitter channel was launched, managed and all was content created.

Impact

Twitter and Facebook had a combined reach of over 4 million in just six months. 94 pieces of coverage were achieved across consumer and trade print media reaching a circulation of 179,110,438.