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Grant's Market Report

Task

Position William Grants as a leading authority in the drinks industry and showcase its knowledge, expertise and premium portfolio to key trade influencers.


Approach

In order to demonstrate the client’s extensive brand building credentials, we produced and launched the First Drinks Market Report. We worked closely with First Drinks to collate data, trends, insight and category news to enable us to draft an impartial 70 page report which was distributed to more than 1,500 on and off-trade professionals. touch pr project managed the report and worked with designers to produce an engaging document with a premium look and feel – to reflect the company’s values. A press conference was organised to launch the Market Report to the trade media. touch pr wrote speeches for each of the Directors to highlight the key findings of the Report.


Impact

Following several successful years, the 2014 Market Report achieved even greater results. 63 trade media attend the press conference, up 85% year on year. Press coverage increased by 55% with the 2014 Report being used almost every month as a source in press articles. TIn excess of 150 pieces of coverage have mentioned the 2014 Report.