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Disaronno Mixing Star

Task

An ongoing creative platform for Disaronno to encourage brand advocacy.


Approach

The Disaronno Mixing Star competition returned for its fifth year, attracting more bartenders than ever to the UK leg of the global cocktail competition.

The competition engaged key influencers with the brand, its values and personality. The final, held at Nightjar in Shoreditch, was judged by legendary bartenders and scored on taste, technique, performance, presentation and knowledge of Disaronno. For the winner, an all-expenses paid trip to New Orleans for the world’s premier drinks festival, Tales of the Cocktail.


Impact

This year over 160 bartenders entered the competition and over 55 pieces of positive coverage was achieved. A significant amount of noise on social media was created to an influential audience and 80% of the target twitter community were enrolled as followers.The Disaronno twitter account also attracted over 5,095 profile views during the competition period and over 38,130 tweet impressions.