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My Blue Nosed Friends

Task

Drive awareness and communicate friendship values of My Blue Nose Friends soft toys and products.


Approach

We created My Best Friend’s Got Talent, a competition aimed at 6-16 year olds to celebrate the uniqueness of their best friend. Launched through the media by Twist and Pulse (best friends and runners-up in Britain’s Got Talent) the competition attracted over 200 entries and 10,000 votes for entries uploaded onto a branded micro-site.


Impact

The activity generated over 200 pieces of media coverage including 16 print nationals and This Morning. Regional media lapped up the local angle with more than 100 pieces of coverage. Over 80m people were reached and entertained, engaging with the brand through repeat visits to the main website. Traffic to the website increased by 15%.