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Universal Remote Controls

Task

Raise awareness of One For All remote controls amongst a wider audience


Approach

Make remote controls sexy and take them out of the product pages. A comprehensive media relations campaign was created focusing on innovative new product development and key ‘hero’ products with audience appeal. A programme of one to one media briefings, promotions, subscription deals, advertorials and select exclusives delivered above and beyond the original brief.


Impact

55 pieces of coverage in titles including FHM, Esquire, GQ, The Times and Style with a total reach of 70million.