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JC le Roux social media

Task

Raise awareness of JC Le Roux amongst the target audience and build brand engagement


Approach

Create a social media campaign with traditional media appeal which focuses on key audience motivators and brand truths – pink, sparkly, fun and friends. The #randomactsofkindness initiative was all about adding sparkle to everyday life. A comprehensive content calendar alongside additional daily posts and RTs engaged our audience from day 1. Rewarding #BFF and other relevant posts with a #randomactofkindness including a bottle of JC Le Roux further increased followers and engagement. Personalised bottles of JC Le Roux went down a storm as key celebs and media took to twitter to thank us for our #randomactofkindness. Celebrity party product sponsorships provided both celebrity endorsement and further content for social media whilst also securing editorial coverage.


Impact

From 18 to almost 3000 followers / 1600 likes in a month. A 500% increase in shares, 750% increase in comments and 2000% increase in likes. Recruitment to Twitter of 15 key media journalists and titles including Fabulous Magazine, The Sun and Mail online. Print coverage secured in 8 key print titles to date including Star Magazine, Ok! Magazine and Mail online.