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Rosso Nobile on TV
Create awareness of Rosso Nobile chocolate wine, convey brand and USPs as well as communicate Tesco listing.
Consumer communications piggy backed off relevant calendar occasions: Valentine’s Day and Mother’s Day. Tailored media packs were issued and competitions were secured with national media to giveaway Rosso Nobile themed chocolate kits targeting the key demographic.
Over 200 million people were reached via broadcast, print and online media. Coverage appeared in key media outlets including ITV’s This Morning, Daily Mail, Daily Star and Metro with all coverage including Tesco listing.